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It also sells accessories such as cases, battery packs Nike Dunk High Sb Pro
But GoPro is likely to stand out. Its branded cameras have created a new market, selling electronics and accessories to people who want to take video of themselves jumping out of a plane or riding a skateboard especially first person videos that capture the experience as they saw it.
"We believe GoPro is well positioned to become the first media company whose content is captured exclusively using its own hardware," Nike Air Mag Black Replica
The stock will begin trading on the Nasdaq stock market Thursday under ticker symbol "GPRO."
Camera Maker to Hit Wall Street
the company said in its government filing.
Its list of competitors is short, but growing. Consumer electronics companies Garmin, Samsung and Sony have all entered the market.
and mounts that help users attach their cameras to surfboards, helmets or their wrists. It also has a free app and software that lets users edit, store and publish their videos to their social media accounts including Facebook, Instagram, Twitter and YouTube.
GoPro had the best selling camcorder last year, according to government paperwork filed by the company. Since launching its high definition camera in 2009, it has Nike Dunk Nl
Additional growth may come from the wild videos its cameras create.
GoPro has climbed mountaintops and dived to ocean bottoms. Now it headed somewhere only slightly tamer: Wall Street.
The maker of wearable sports cameras, loved by mountain climbers, divers, surfers and other extreme sports fans, said late Wednesday it sold 17.8 million shares at $24 each in its initial public offering of stock.
The company, which has its headquarters in San Mateo, California, was founded in 2004 by GoPro CEO and Chairman Nicholas Woodman. Its first product was a waterproof camera that used film. In 2006, it launched its first digital camera. Three years later it began selling a high definition camera. The cameras are light, small and waterproof. They have other uses besides sports. TV producers use them to film in areas where big professional cameras can go.
"They seem to have dominated this business," said Kathleen Smith, co founder of Renaissance Capital, which manages a fund that tracks recent IPOs.
GoPro wants to go beyond cameras. It has hinted that it wants to be a media company, too, by making money off the videos created by the cameras. However, it hasn laid out concrete plans to do that yet.
sold 8.5 million of them, including 3.8 million in 2013. Its cameras are sold in more than 25,000 stores and cost between $200 and $400.
The company is entering a busy time for initial public offerings, with seven companies expected to make their debut on the same day. It the third busiest week for IPOs since 2000, according to IPO investment adviser Renaissance Capital.
The IPO was priced Nike Blazer High Tops at the high end of GoPro expected range and raised $427 million, valuing the whole company at about $3 billion.
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