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The reformulated Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish. Industry research revealed that 40% of 21 27 years olds prefer a fuller Nike Foamposite Low flavored light beer [Consumer Edge Insights Beverage DemandTracker]. To meet consumer demand, Heineken leveraged its 150 years of brewing expertise to enhance the flavor of Heineken Light. The campaign is a product announcement for the Best Tasting Light Beer, but with a twist: it tastes so good but certain alcohol regulations in the USA don allowspokespeople to drink it on camera. Heineken and their agency partners at Wieden + Kennedy worked with Neil Patrick Harris to embrace this challenge and to find clever and humorous ways to bring the taste experience to life on TV.
The launch will be supported through a mix of traditional and paid media, digital, PR, and experiential marketing. The brand will also carry out extensive sampling where legal with adults 21+.
appeal to drinkers who have a high affinity and appreciation for quality design and great tasting low calorie lager.
"We want everyone to try Heineken Light this summer and we think Neil Patrick Harris is the perfect guy to help tell the world that this is the best tasting low calorie lager in a witty and humorous way," said Colin Westcott Pitt, VP Marketing, HEINEKEN USA.
In addition to the reformulation of Heineken Light brew, Heineken redesigned the packaging. The Heineken Light STAR Bottle has a taller, slimmer neck and curved embossment and now, just in time for the summer, consumers can purchase Heineken Light in a new, sleek 8.5 ounce Slim Can. It ideal for refreshment Nike Dunk Jordan
Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico.
occasions such as outdoor parties, BBQs and rooftop pool parties. The newly designed cans were introduced in July to Nike Basketball Shoes Elite
"Apparently there are rules about drinking beer in commercials, so I drinking it over here. (Off screen) Ahhh, tastes good," says Neil Patrick Harris in one of the TV commercials.
Campaign Featuring Neil Patrick Harris
HEINEKEN USA Inc., the nation leading upscale beer importer, is a subsidiary of Heineken International BV, the world most international brewer. include Heineken, the world most international beer brand, Strongbow Hard Apple Ciders, Desperados, Nike Dunk Low Black White
Information contained on this page is provided by an independent third party content provider. WorldNow and this Station make no warranties or representations in connection therewith. Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and creatively bring the "Best Tasting Light Beer" award to life.
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