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In a world changing minute to minute, there's no new plane like the Twitterverse. The social media program Twitter is changing the face of communication. While Buckner admitted her hesitation when the Dragon's Den asked her to start Tweeting, she learned there's as much to gain from research and observation as there is from participating and marketing. Business success on Twitter can be daunting but she called it a "two way street," where searching for industries and brands can allow producers to tap into the cutting edge of both their customers and their competitors. When a show of hands revealed minimal chamber engagement in Twitter, Buckner quoted UNmarketing president Scott Stratten as she conveyed its importance.
of the Dragons has said, 'I think that already exists' or 'I already have that' and they say 'oh, really?' That's not a good position to be in."
about you, your competitors, your community, or your business and this is a way you can hear what people are saying, people would be lined up to give him money.' And yet, no one is doing it."
the imagination of 70 per cent of companies. It's not just hip to be green, she Nike Shoes Basketball Kd argued. The trend has become an institutional part of doing business.
"Things are always in flux," she told a capacity audience at the Lakeside Inn. "Definitely in The Den, people have been called out for not being on top of trends. We've had examples where people have come in pitching ideas and one Nike Foamposite Royal Blue
She used the example of corporate environmental consciousness in the past decade, which has grown to capture Nike Basketball Shoes 2014 Blue
"He told me, if he got up at a conference 10 years ago and said, 'I've got a way you can listen in on conversations Nike Basketball Shoes Camouflage
"It's difficult to be on top of absolutely everything all the time, especially when you're trying to run a business but I think it's critical to be observing. What are those major shifts that could impact me, could maybe hurt me or maybe could be something I could exploit to make my business that much better?"
Business has to be on cusp of change
The host of CBC's Dragon's Den was the keynote speaker at the Kenora and District Chamber of Commerce annual general meeting Wednesday and she stressed the importance of being on the cusp of change to commercial success.
The network that employs Dianne Buckner has a saying: "Nothing stays the same. Not for a day, not for an hour, not for a minute." As one of Canada's most prominent business journalists, she feels the same way about business as her boss feels about journalism.
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